Privacy Policy

1. Who We Are

This Privacy Policy applies to Jeeves at Fifty Four, a barbershop located at 50 High Street, Daventry, Northamptonshire, NN11 4HU. We are the data controller responsible for the personal information collected through this website and through our booking systems.

If you have any questions about how we handle your data, you can contact us at:

2. What Information We Collect

We collect personal information in the following circumstances:

Online Bookings (via Squire)

When you book an appointment through our online booking system (Squire), you provide information including your name, mobile number, and email address. This information is held and processed by Squire in accordance with their own privacy policy, as well as being used by us to manage your appointment.

Direct Contact

If you contact us by phone, email, or through our social media accounts, we may retain the content of your message and your contact details in order to respond to you.

Website Usage Data

Like most websites, we collect basic technical information when you visit, including your browser type, the pages you view, and how long you spend on the site. This is used only to understand how the site is being used and to improve the experience.

3. How We Use Your Information

We use the personal information we hold for the following purposes:

• To confirm, manage, and send reminders for your appointments
• To contact you if there is a change to your booking or if we need to reach you regarding your visit
• To respond to any enquiries you send us directly
• To understand how our website is used and improve it over time

We do not use your personal information for any automated decision-making or profiling. We do not sell your data to third parties. We do not use it for unsolicited marketing without your consent.

4. Legal Basis for Processing

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data on the following legal bases:

• Contract performance: to fulfil your appointment booking
• Legitimate interests: to respond to enquiries and to improve our service
• Consent: where you have actively agreed to receive communications from us

5. Booking Platform: Squire

We use Squire as our booking platform. When you make a booking through our website or directly via Squire, your data is processed and stored by Squire as an independent data processor. We encourage you to review Squire's privacy policy at getsquire.com to understand how they handle your information.

We use appointment data held in Squire to manage our diary, track booking history, and follow up on no-shows where necessary.

6. Cookies and Analytics

Our website uses cookies. Some are essential for the site to function; others are optional and relate to analytics. You can manage your cookie preferences using the banner that appears when you first visit the site.

For full details on the cookies we use and how to control them, please see our Cookie Policy.

7. How Long We Keep Your Data

We retain appointment and contact data for as long as is reasonably necessary to provide our services and deal with any follow-up queries. In practice, booking records held through Squire are typically retained for up to 3 years. Direct email or phone contact records are not stored formally beyond the point at which the enquiry has been resolved, unless there is an ongoing business reason to retain them.

You can request deletion of your personal data at any time by contacting us (see Section 9).

8. Sharing Your Data

We do not share your personal data with third parties except in the following limited circumstances:

• With Squire, as our booking platform provider, to manage appointments
• Where we are legally required to do so by a court or regulatory authority

All third parties we work with are required to handle your data in compliance with UK data protection law.

9. Your Rights Under UK GDPR

You have the following rights in relation to the personal data we hold about you:

• Right of access: you can request a copy of the personal data we hold about you
• Right to rectification: you can ask us to correct inaccurate data
• Right to erasure: you can ask us to delete your data where there is no longer a legitimate reason for us to hold it
• Right to restrict processing: in certain circumstances, you can ask us to limit how we use your data
• Right to data portability: you can ask for your data in a portable format where technically feasible
• Right to object: you can object to processing based on legitimate interests

To exercise any of these rights, please contact us at Jeeves54@outlook.com. We will respond within 30 days. If you are unhappy with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page will reflect the most recent revision. We encourage you to review this policy periodically. Continued use of our website or booking service after an update constitutes acceptance of the revised policy.